{"id":36,"date":"2025-08-20T12:24:51","date_gmt":"2025-08-20T12:24:51","guid":{"rendered":"https:\/\/stefwrites.com\/?page_id=36"},"modified":"2025-08-21T13:36:08","modified_gmt":"2025-08-21T13:36:08","slug":"the-capitalism-and-i","status":"publish","type":"page","link":"https:\/\/freelance.stefwrites.com\/","title":{"rendered":"Skills that pay the bills"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-section-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-2--1\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-643ced6b wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-large wp-duotone-191919-ffffff-2\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/randy-tarampi-BofjcA9L2R0-unsplash-1024x768.jpg\" alt=\"\" class=\"wp-image-92\" srcset=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/randy-tarampi-BofjcA9L2R0-unsplash-1024x768.jpg 1024w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/randy-tarampi-BofjcA9L2R0-unsplash-300x225.jpg 300w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/randy-tarampi-BofjcA9L2R0-unsplash-768x576.jpg 768w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/randy-tarampi-BofjcA9L2R0-unsplash-1536x1152.jpg 1536w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/randy-tarampi-BofjcA9L2R0-unsplash-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading has-xx-large-font-size\">Stefan van Staden<br>Copywriter and Sub-editor<\/h2>\n\n\n\n<p>I am a recent MA Creative Writing graduate with more than a decade&#8217;s experience in writing digital marketing material for some of SA&#8217;s largest companies. Below are some of the campaigns\/elements I&#8217;ve worked on in this time. Feel free to get in touch for a more in-depth portfolio.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 1.971), 48px);line-height:1.1\">Sub-editing<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-4 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-4--3\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Amending, emending, <br>and everything in-between<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p>I am a qualified Language Practitioner, and have edited texts in various contexts, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Honours, MA, and PhD dissertations<\/li>\n\n\n\n<li>Works of fiction ranging from poetry collections and short stories, to novels<\/li>\n\n\n\n<li>All manner of long-form and short-form <br>marketing elements<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\" id=\"we-re-a-studio-in-berlin-with-an-international-practice-in-architecture-urban-planning-and-interior-design-we-believe-in-sharing-knowledge-and-promoting-dialogue-to-increase-the-creative-potential-of-collaboration\" style=\"font-size:clamp(27.894px, 1.743rem + ((1vw - 3.2px) * 1.971), 48px);line-height:1.1\">Copywriting<\/h2>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-3 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-3--4\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-style-default is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-style-section-3 is-layout-flow wp-block-column-is-layout-flow is-style-section-3--5\" style=\"flex-basis:33.34%\">\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"222\" height=\"442\" src=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image.png\" alt=\"\" class=\"wp-image-38\" style=\"width:172px;height:auto\" srcset=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image.png 222w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-151x300.png 151w\" sizes=\"auto, (max-width: 222px) 100vw, 222px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-style-default is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h2 class=\"wp-block-heading\">Social Media<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">I&#8217;ve written ad-hoc and campaign elements for all popular platforms (even TikTok), and always relying on the best-practice guidance for each unique platform, as well as adhering to current trends in the SM-verse.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"1024\" src=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-4-614x1024.png\" alt=\"\" class=\"wp-image-42\" srcset=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-4-614x1024.png 614w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-4-180x300.png 180w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-4.png 732w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-3-1024x448.png\" alt=\"\" class=\"wp-image-41\" srcset=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-3-1024x448.png 1024w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-3-300x131.png 300w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-3-768x336.png 768w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-3-1536x672.png 1536w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-3-2048x895.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-1--6\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">A lot to say<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Long-form writing for SEO and thought leadership has been a staple of my writing gigs. Here&#8217;s an intro of a thought leadership blog I wrote <br>for Nedbank<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Life Insurance Mailer<\/summary>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"389\" height=\"1024\" src=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-5-389x1024.png\" alt=\"\" class=\"wp-image-101\" srcset=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-5-389x1024.png 389w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-5-114x300.png 114w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-5-583x1536.png 583w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/image-5.png 600w\" sizes=\"auto, (max-width: 389px) 100vw, 389px\" \/><\/figure>\n<\/details>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Blockchain and Cryptocurrencies: The Basics<\/summary>\n<p>Few can deny that all indications point towards blockchain and cryptocurrency (or just crypto) technologies being a big part of our future. And while many look forward to the ascension of blockchain through Web3 that\u2019s looming on the horizon, many others still don\u2019t understand or see an opportunity for themselves to make the most out of these disruptive financial forces. To that end we are going to give you a breakdown of the blockchain and cryptocurrency basics, and have a look at their safety as financial instruments as part of our drive to help you make the most informed financial decisions possible.<\/p>\n\n\n\n<p><strong>The beginning: Blockchain<\/strong><\/p>\n\n\n\n<p>In its simplest terms a blockchain is an online decentralised ledger. What that means is that any given blockchain stores verified information that can be used for a wealth of business activities, but in this case, it does so online and in a decentralised manner.<\/p>\n\n\n\n<p>What that means is that the ledger is not stored in one discreet server, but is hosted throughout a network, and each computer on that network holds an exact copy of the ledger that can be accessed by anyone else on that network.<\/p>\n\n\n\n<p>But that\u2019s not the only aspects of blockchain that make it so innovative. A blockchain\u2019s information is fixed \u2013 the information the ledger holds cannot be changed once it is verified, and as such it also allows for the creation of smart contracts within the ledger, which are a set of rules that are enacted at predetermined events.<\/p>\n\n\n\n<p>And the underpinning of all these innovations lie at the rigorous encryption methods of a blockchain. As we mentioned above, the nodes of the blockchain all hold a copy of the ledger, and across this decentralised network, the record of the blockchain\u2019s information must be identical across every node in the blockchain\u2019s network &#8211; otherwise it is not deemed as the same blockchain.<\/p>\n\n\n\n<p>So when more information is added to a blockchain, it is stored in a discreet \u2018block\u2019 that can hold a set amount of data. Once this block is full, it is encrypted via a complex hashing system that gives it a unique identifier, and is then verified across the entire blockchain \u2013 i.e. all the nodes agree that the new addition to the ledger contains the same data, is encrypted with the correct hash, and only the addition becomes a new link in the chain.<\/p>\n\n\n\n<p>And that\u2019s the main points of a blockchain \u2013 it offers individuals and humans a way to securely store and access information that is verified and trustless, secure and offers ways to create efficiencies like smart contracts with the stored data.<\/p>\n\n\n\n<p>So how then, we hear you asking, does Bitcoin fit into this?<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-5 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-5--7\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"517\" height=\"1024\" src=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/6293_infographic_Privacy-Blueprint_1-01-517x1024.png\" alt=\"\" class=\"wp-image-33\" style=\"width:571px;height:auto\" srcset=\"https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/6293_infographic_Privacy-Blueprint_1-01-517x1024.png 517w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/6293_infographic_Privacy-Blueprint_1-01-152x300.png 152w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/6293_infographic_Privacy-Blueprint_1-01-768x1520.png 768w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/6293_infographic_Privacy-Blueprint_1-01-776x1536.png 776w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/6293_infographic_Privacy-Blueprint_1-01-1035x2048.png 1035w, https:\/\/freelance.stefwrites.com\/wp-content\/uploads\/2025\/08\/6293_infographic_Privacy-Blueprint_1-01-scaled.png 1293w\" sizes=\"auto, (max-width: 517px) 100vw, 517px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Keeping it short<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Saying more with less.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-section-2 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained is-style-section-2--8\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Web pages, landing pages, and mailers<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">I&#8217;ve written anchor content, mailers and landing pages for clients ranging from Samsung to Nedbank. Here&#8217;s a copydeck of an email\/landing page combo I wrote for IG.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Click to read<\/summary>\n<p>Mailer<\/p>\n\n\n\n<p>[Subject Line]<\/p>\n\n\n\n<p>It\u2019s time to get world-first CFD trading expertise in your corner<\/p>\n\n\n\n<p>[Header Image Copy]<\/p>\n\n\n\n<p>Your IG CFD Account:<\/p>\n\n\n\n<p>Safe, secure, and cutting-edge<\/p>\n\n\n\n<p>[Body Copy]<\/p>\n\n\n\n<p>Dear [Title, Name, Surname]<\/p>\n\n\n\n<p>While CFD trading has become increasingly popular over the past years, when it comes to any trading endeavour, it\u2019s always better to have the best expertise within reach.<\/p>\n\n\n\n<p>And that\u2019s where IG comes in: We\u2019re offering our secure, highly regulated, and global industry-ranked number one CFD services to you.<\/p>\n\n\n\n<p>All you have to do is sign up for a normal or demo IG trading account.<\/p>\n\n\n\n<p>Our market-leading services include<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regulated, secure, and cutting-edge tech-driven services<\/li>\n\n\n\n<li>A wide range of markets<\/li>\n\n\n\n<li>World-class risk management services<\/li>\n\n\n\n<li>Training and support services<\/li>\n<\/ul>\n\n\n\n<p>If that sounds like something your CFD trading would benefit from, or to find out more about CFD trading and why we are the global leaders, simply click the link below:<\/p>\n\n\n\n<p>[Landing page Link Button]<\/p>\n\n\n\n<p>Alternatively you can sign up for your account today.<\/p>\n\n\n\n<p>[CTA Button linking to Site]<\/p>\n\n\n\n<p>[Signoff]<\/p>\n\n\n\n<p>[Legal Line and Ts and Cs]<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Landing Page<\/h2>\n\n\n\n<p>[Header Copy]<\/p>\n\n\n\n<p>World-leading CFD trading, expert advice, and best-in-class security \u2013 all in one IG account<\/p>\n\n\n\n<p>Contract for Difference (CFDs) are giving a growing amount of people the ability to engage with the market without having to worry about the underlying assets involved in the trades taking place.<\/p>\n\n\n\n<p>At IG we believe in giving CFD traders world-leading access to the tools they need to make more secure, and more informed decisions when they trade.<\/p>\n\n\n\n<p>IG leads the globe in CFD trading, and can offer you the platform, as well as the expert advice and support you need in making the most out of every CFD trade.<\/p>\n\n\n\n<p>[CTA Button linking to site]<\/p>\n\n\n\n<p>[Button text: Create Account]<\/p>\n\n\n\n<p>[Body Header \u2013 H2 in html]<\/p>\n\n\n\n<p>What a CFD trading account with IG means<\/p>\n\n\n\n<p>[Body]<\/p>\n\n\n\n<p>Just like any trading endeavour there is always risk, and the best way to minimise yours is to ensure you have the best information at your fingertips, on a great platform, as well as advice from experts that you can trust.<\/p>\n\n\n\n<p>These services and more are what you can look forward to when you sign up for your IG account:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>More markets to trade in<\/li>\n\n\n\n<li>expert support as you trade<\/li>\n\n\n\n<li>tech-driven trading solutions to ensure that your orders are fast and secure; and<\/li>\n\n\n\n<li>leading trade analytics.<\/li>\n<\/ul>\n\n\n\n<p>Signing up is easy. Just go to our [page url], and sign up for a Trading or Demo account, and let\u2019s grow your CFD trading potential, together.<\/p>\n\n\n\n<p>[CTA Account Create Button like above]<\/p>\n\n\n\n<p>[Footer links]<\/p>\n\n\n\n<p>[Legal lines]<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Feel free to get in touch at stefanfromstaden[at]gmail[dot]com for more info about my services.<\/p>\n\n\n\n<p>Have a good one!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stefan van StadenCopywriter and Sub-editor I am a recent MA Creative Writing graduate with more than a decade&#8217;s experience in writing digital marketing material for some of SA&#8217;s largest companies. Below are some of the campaigns\/elements I&#8217;ve worked on in this time. Feel free to get in touch for a more in-depth portfolio. Sub-editing Amending, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-no-title","meta":{"footnotes":""},"class_list":["post-36","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/pages\/36","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/comments?post=36"}],"version-history":[{"count":28,"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/pages\/36\/revisions"}],"predecessor-version":[{"id":104,"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/pages\/36\/revisions\/104"}],"wp:attachment":[{"href":"https:\/\/freelance.stefwrites.com\/index.php\/wp-json\/wp\/v2\/media?parent=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}